Keeping Kids Safe

AAA and Twentieth Century Fox Home Entertainment Team Up to Promote Child Passenger Safety

AAA and Twentieth Century Fox Home Entertainment have joined together to educate parents and children on the importance of child passenger safety through the entertainment company's DVD releases and the AAA.com/SafeSeats4Kids Web site.

This project has the potential to save lives by reaching hundreds of thousands of households with our child passenger safety message."
— Kathleen Marvaso, AAA Vice President of Public Affairs

Released March 31, 2009, the Strawberry Shortcake: Berry Big Journeys DVD provides consumers with a special AAA-branded insert focusing on the proper use of child safety seats and other child passenger safety information.

'We recognize the hugely important issue of child passenger safety and are proud to be able to help communicate tips to children and their caregivers through some of our studio's most recognizable family-friendly characters.''
— Mary Daily, Executive Vice President, Marketing, North America for Twentieth Century Fox Home Entertainment.

Additional Fox DVD releases that will include the AAA insert as well as a public service announcement on child passenger safety, are Garfield's Pet Force, scheduled for release June 16, 2009, and The Strawberry Shortcake Movie: Sky's the Limit, scheduled for release Sept. 15, 2009.

About AAA

As North America's largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial, and automotive-related services. Since its founding in 1902, AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at www.AAA.com. To learn more about AAA's child passenger safety efforts, please visit the AAA Exchange.

About Twentieth Century Fox Home Entertainment

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC is the worldwide marketing, sales, and distribution company for all Fox film and television programming on VHS, DVD, and Blu-ray Disc as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year, Twentieth Century Fox Home Entertainment LLC introduces hundreds of new and newly enhanced products, which it services to retail outlets throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.